The Birth of a Phenomenon Mukbang, a portmanteau of the Korean words “muk-ja” (eating) and “bang-song” (broadcast), originated in South Korea in the late 2000s. This trend began on Korean streaming platforms like AfreecaTV, where individuals, now famously known as “BJs” (Broadcast Jockeys), started live-streaming themselves eating large quantities of food while interacting with their … 더 읽기
Background and Emergence in the Digital Space Zach Choi, an American YouTuber of Korean descent, has made a significant impact on the global understanding and appreciation of Korean cuisine. His journey began with a passion for food and a talent for creating engaging content. His YouTube channel, primarily focused on ASMR (Autonomous Sensory Meridian Response) … 더 읽기
In the world of digital entertainment, a unique genre has emerged from South Korea, captivating audiences worldwide: Mukbang. Among the stars of this phenomenon, Hamzy stands out. Her journey to becoming a Mukbang sensation is not only about food but also a cultural expedition into the heart of Korean cuisine and digital culture. Early Beginnings … 더 읽기
