The bright and bustling atmosphere of a modern food court with people ordering from various stalls with neon signs.

The Only Guide You Need: 15 Best Restaurants in COEX & Samseong

Intro: Best Restaurants in COEX & Samseong Standing in the heart of Samseong-dong, phone in hand, feeling the familiar wave…
The spacious and modern interior of the COEX underground shopping mall, with visitors browsing various international brand storefronts.

The Ultimate COEX Mall Shopping and Attractions Guide (2025 Seoul Insider)

Welcome to Seoul! If you’re building your itinerary, there’s one place that’s probably on your list but feels a bit…
A crowded, sunny shopping street in Hongdae packed with young people exploring trendy fashion and K-beauty stores.

Seongsu-dong vs. Hongdae: Which Seoul Neighborhood Is Right For You? (2025 Guide)

Planning a trip to Seoul is exhilarating, but choosing your home base can be tough. You’ve likely narrowed it down…
The intimate, candlelit interior of a romantic, themed bistro, with shelves of antique perfume bottles, hanging dried flowers, and a craft cocktail on a wooden table.

More Than a Meal: A Guide to Seongsu’s Most Unique Dining Experiences (2025)

In a city as dynamic as Seoul, a meal is rarely just about sustenance. It’s about culture, design, and connection.…
Interior of the Gentle Monster Seongsu flagship store, featuring a massive kinetic art sculpture in a concrete, gallery-like space.

Beyond the Hype: A Definitive Gentle Monster Seongsu Flagship Review (2025)

In the world of contemporary fashion, few brands have weaponized hype as masterfully as Gentle Monster. Part eyewear label, part…
A large, glowing pop-up store shaped like a Dior handbag at night in Seongsu-dong, with light trails from cars on the wet street reflecting the structure.

The Ultimate Seongsu-dong Pop Up Store Schedule (Updated September 2025)

[Editor’s Note: This guide is updated monthly to bring you the latest on Seongsu’s pop-up scene. Last updated: September 4,…
A master shoemaker assisting a client during a trial fitting of a custom-made shoe, ensuring perfect comfort and fit in his Seongsu-dong workshop.

Guide to Seongsu-dong Custom Shoe Makers

For the discerning individual, a shoe is not merely an accessory; it is the foundation upon which personal style is…
A sophisticated art collector closely examining the details of a painting in a contemporary art gallery.

The Insider’s Guide: A Curated Walking Tour of Seoul’s Contemporary Art Galleries in Seongsu

Seongsu-dong is a neighborhood of captivating contrasts. The scent of leather from artisanal shoe workshops mingles with the aroma of…
A close-up shot of elegant Nonfiction perfume bottles, showcasing their minimalist design and soft, muted labels, on a clean background.

The Scent of Seongsu: An Insider’s Guide to Korea’s Hottest Niche Perfume Brands

Step off the subway at Seongsu station, and you can feel the creative pulse in the air. This former industrial…
A person working on a laptop in a stylish, industrial-chic cafe in Seongsu-dong, Seoul, with bright natural light from large windows.

Laptop-Friendly Havens: The Best Seongsu-dong Cafes for Remote Work

Seongsu-dong is easily one of Seoul’s most vibrant neighborhoods, packed with industrial-chic galleries, unique boutiques, and, of course, countless incredible…